A Mini Donut in the Hand is Worth Twenty on Your Ass
So Mike and I were going out for Jamba Juice and he said he wanted to pop into Krispy Kreme for a hot donut. I obliged, feeling ambivalent about having one, deciding I probably wouldn't, but reserved the right to change my mind. When we got there, there were no warm donuts, but he decided to get a chocolate glazed anyway. I decided to pass, but then saw that they had mini donuts.
I'd forgotten that a few years ago, Krispy Kreme tried to improve upon the bad press they were getting during the "bacon burger with a krispy kreme bun" craze and they started offering smaller "mini" donuts. I thought to myself, "Ok, well, I can still have the deliciousness, but monitor the portion size. A mini isn't so bad, what, 100 calories? 2 Points?" I ask the woman for one mini glazed and she tells me that they only sell them in boxes of 20.
I'm sorry, what? Boxes of twenty?! I declined and left without anything, which was fine. Look, I don't care about not having the donut. That isn't the point. The point is they would rather sway someone to purchase and likely consume (should you not have a small village to share with) twenty times the amount of donuts the person actually set out to. I feel like it's taking advantage of people's good intentions. It's manipulative.
Folks who do not struggle with weight may think, "So what, just get the 20 and don't eat them all. What's the big deal?" The big deal is: I don't want twenty -- I want one. And don't eat them all? Well, for me that's not an issue -- I can't physically consume more than 2 Krispy Kremes without glazing over and turning into one myself. They're delicious, but they're a bit much. But I know there are people out there who could consume all twenty and I feel like it's not fair to prey upon their willpower and self esteem for a few extra bucks when their intentions may be to only get one.
I appreciate that they have a minimum purchase, that's fine. Personally, I would charge .89 cents a piece for the damn things and just let people pay a little too much to exercise their willpower and still enjoy a treat. What harm can that do? But fine, you want a minimum purchase -- why not six? A half dozen seems reasonable. Even 10 wouldn't be totally insane to me -- they are fairly small, but twenty? That's just... gross.
I guess I, or anyone else who are looking to enjoy, but still following a weight loss plan, could just order one regular-size donut. It's only 200 calories, but why waste 4 Points on one lousy donut? And sure, you could just eat half of a regular donut, but we all know that's not going to happen. For me, it was easy to decline. I'd rather spend the calories on a cocktail. But really, where do they draw the line? If you ask for one, they ask if you want a half dozen. If you ask for a half dozen, they try to get you to buy a dozen. I suppose that's just how the upsell works, but requiring someone purchase twenty of something when they only want one seems almost predatory.
Lest it's implied I think overweight people or those on a plan have no will power -- that's ludicrous, I demonstrated it today. That's the essence of being on a plan. I chose not to have anything if I couldn't have the small portion I wanted. I had a Jamba Juice and went about my day. But I know how hard the struggle can be. Krispy Kreme just isn't my personal weakness, but if they told me I had to order 20 truffles when I only wanted one, we'd be having the same conversation.
So yeah. The Donut's back. Hi. :)



They Said Stuff!
This precisely why I’m glad there is no Krispy Kreme in driving distance from my house.
So, 20 fucking donuts is insane? What’s the point?
We have a KK nearby but it’s not my weakness. DD on the other hand is and I’m thankful there isn’t one close by!
KK is missing a serious bet here due to shortsightedness. I can see retailing boxes of twenty at grocers’ but selling singles over the counter at KK’s own shops; people would likely buy not one or two but five at a shot, and at a premium.
Fitting topic for the Donut’s relaunch, though. :-)
:) That’s what I thought, too!
Sadly, I am one of those people who has no control when facing a box of donuts. I would definitely buy a couple, even at a premium, but would never dare to tempt myself with a whole box of 20. Good on you for going in there and not getting anything! I know I couldn’t do that. Luckily, my boyfriend hates donuts so that gives me enough of an excuse to stay far away from our locale Dunkin.
Besides, while you might not eat 20 donut holes right then, you (or should I say) *I* - probably will eventually. “I mean otherwise they’re just going to go bad, right? What a waste of money! I’ll just snack on them every now and then. That’ll be fine, I’m sure.” 4 hours later, I’ve consumed my entire daily allowance of calories on donut holes, and I’m sick and hungry to boot.
I shake my little fist at Krispy Kreme. (Luckily, I have no problem avoiding donuts. Couldn’t even tell you the last time I had one. French fries are a different story.)
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